In a promotion meeting held on Tuesday, Shanghai Party Secretary Li
Qiang stressed that building the "four brands" of Shanghai – service,
manufacturing, consumption and culture – is one of the most important
strategic development plans for the city.
In a regular municipal government's meeting at the end of 2017, Li
initiated the concept of promoting the "four brands" of Shanghai. In the
meeting on Tuesday, he emphasized that the city should take quick
action and find the right development direction to ensure that the
products and services provided in Shanghai are of first-rate quality and
the city is more competitive and influential.
Li further explained that Shanghai's service function should aim at
exerting a wider influence, with major efforts put in finance, trade,
shipping, economy, and scientific innovation. Services targeting
people's daily lives, including education, medicine and tourism, should
develop to attract more consumers from all over the country and the
As to manufacturing development in Shanghai, Li said that it should
be centered on core technology, high-end industrial clusters and
reliable quality. In this sense, Shanghai shall grow into the incubator
of emerging industries and a center for advanced manufacturing
Meanwhile, the city should advance the integration between internet
technologies and manufacturing. Traditional manufacturing modes should
be renewed by adopting new technologies, such as the internet of things
and AI, said Li. Traditional brands will then revive and come up with
The city will encourage local administrations and companies to set
standards stricter than national requirements so that "made in Shanghai"
will become synonymous with high quality.
For the consumption sector, the city should take the opportunity of
holding the China International Import Expo this November to attract
more quality products and services worldwide, as well as competent
retailers and buyers. There should be more brands that are highly
celebrated both at home and abroad that choose Shanghai as their first
destination to release their new products, he said.
More vitality should be injected into the cultural development of
Shanghai, Li said. Prestigious artists and industry leaders should
gather in the city so that Shanghai can demonstrate its cultural charm.